Brown is the color of home, grounding, foundations, warmth, stability, earth, reliability and security. This neutral and natural color is a warm one that can stimulate the appetite, while also representing simplicity, dependability and health. Brown awareness ribbons are used for anti-tobacco campaigns, colon cancer and colorectal cancer.
Smoking remains one of the leading causes of preventable disease in America, taking the lives of nearly half a million people in any given year. The damage that smoking causes to your body leads to serious smoking-related illnesses that can significantly reduce your quality of life over time. The disease toll that smoking-related conditions take on people can include:
Colon and rectal cancers are considered preventable diseases, because abnormal growth in the form of precancerous polyps can be removed before they turn into cancer. Screening is required in order to find the polyps and target them for removal, which is why this awareness campaign is incredibly important to Americans. Individuals over age 50 are at the greatest risk of developing the cancer, yet one-third of these people have not yet been screened.
The Centers for Disease Control have organized an awareness campaign for the public about the importance of screening, but there are still many people who do not yet understand the danger of this preventable disease. Wearing brown awareness jewelry can start a conversation with a friend or loved one and help them understand the value of the screening process. Bracelets, necklaces and key chains are available and can be engraved with your message of hope to encourage people to choose not to indulge in tobacco, and to get their screenings for colorectal cancer.