Red is arguably the most passionate color, associated with feelings of desire, romance, strength, courage, stress, radiance and determination. The assertive color symbolizes confidence and action and is linked to the most physical and primal of our survival and self-preservation needs. When you see a red awareness ribbon, it will often represent support for HIV/AIDS, heart disease, or D.A.R.E.
Since the discovery of the virus in 1981, more than 39 million people have died from AIDS, and the recent spate of celebrities announcing that they are HIV positive has once again set Americans on a path of confusion regarding HIV/AIDS and the differences between them. HIV attacks and weakens the body’s immune system, leaving it vulnerable to attack from external forces. AIDS is an illness that is caused by HIV, and a stage of infection that occurs when the body has already been badly damaged. While there are no cures for either disease, they are relatively well contained with medicines.
Heart disease, stroke and cardiovascular diseases affect millions of Americans every year, and campaigns are used to raise awareness of what it feels like to have a heart attack in an effort to encourage individuals to visit the E.R. as catching a heart attack early significantly increases the survival rate.
D.A.R.E. is an acronym for Drug Abuse Resistance Education – a program that is used in schools throughout the country to teach children about the damaging effects of drug abuse on their bodies.
Red ribbons are used to raise awareness of the following:
Supporting these and various other causes by wearing awareness jewelry can be the tool needed to spark a conversation that could lead to spreading the word or even requesting a donation. Bracelets in particular make great “thank you” gifts to volunteers or those who donate, while key chains and necklaces can help you keep the message top of mind.